IT |
ITmedia 総合記事一覧 |
[ITmedia News] マスク氏、「Twitterの広告依存度を収益の50%未満に」など──NYTが入手したプレゼン資料より |
https://www.itmedia.co.jp/news/articles/2205/08/news021.html
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itmedia |
2022-05-08 08:04:00 |
python |
Pythonタグが付けられた新着投稿 - Qiita |
Pythonでブロックチェーンの理解に重要なハッシュ値を出してみる。 |
https://qiita.com/kaito1994/items/096f91bda68d47d4019d
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口座番号 |
2022-05-08 08:09:34 |
Ruby |
Rubyタグが付けられた新着投稿 - Qiita |
Ruby オブジェクト指向 |
https://qiita.com/takahiro824/items/4db93a0f3b3ab1f9a3ec
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rubyrubyonrails |
2022-05-08 08:01:41 |
AWS |
AWSタグが付けられた新着投稿 - Qiita |
GW中にやったことリスト |
https://qiita.com/cultivate/items/3c084fdf1fab8fe963cd
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window |
2022-05-08 08:55:28 |
Docker |
dockerタグが付けられた新着投稿 - Qiita |
Dockerの動作が怪しいときにすること |
https://qiita.com/khinatas3/items/9acea00a58ecd84e7cc0
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docker |
2022-05-08 08:38:22 |
Ruby |
Railsタグが付けられた新着投稿 - Qiita |
ActiveAdminで検索条件で生SQLを使用する方法 |
https://qiita.com/khinatas3/items/30f90c245b9a7b93349a
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activ |
2022-05-08 08:29:17 |
海外TECH |
DEV Community |
What is a landing page and what should be included in the design? |
https://dev.to/philipmcnill/what-is-a-landing-page-and-what-should-be-included-in-the-design-3lk6
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What is a landing page and what should be included in the design A Landing Page in Digital Marketing Strategy is a website created for an ongoing campaign Usually it is a subpage on your existing website The user gets there by clicking on a link in a message email Google Ads or social networks post A landing page can be deliberately created for a specific advertising campaign or a permanent element of your website In the latter case its task is to influence the position of the entire site for particular keywords Regardless of the nature the most important mission of a landing page is conversion It may be purchasing a product or service filling out a contact form or making a phone call or subscription You already know a little what a landing page is Still to be functional and practical it must contain the following elements What should a landing page consist of Eye catching headlineThis landing page element will attract the user s attention in the first place In the header inform about the customer s benefits using your offer e g Electric scooters cheaper this week Call us now It can also be specific product features e g new generation lithium cadmium batteries with a longer service life A clear offer descriptionEach website should contain professionally written content The description must be short to the point so that the recipient can quickly judge if he is in the right place As a result your landing page should encourage the customer to convert e g buy a product make a phone call or fill out a form Make sure the information you provide prompts you to take action Ensure to add the information for inquiry High quality photosRemember that people buy with their eyes especially on the internet If the purpose is to sell a product or service the website must contain high quality pictures or videos You can also apply beautiful illustrations or infographics for other types of conversion Take care of the right arrangement If you sell toys is for children make sure that it is accompanied by another item of everyday use This will allow the buyer to quickly recognise the sizes and assist in making a choice Also take care of the scalability of photos Presenting objects in D is more and more popular today which allows you to see the product from every side Some photographers specialise in D product photography However they are more difficult to take without professional equipment Call to Action CTA This is one of the most essential elements you need to put on your landing page Its task is to encourage you to perform the specific action you want If the page is longer than the screen size it should appear in several places Call to action is a slogan to act for example to make a purchase “Buy now “subscribe to our newsletter or “Fill out the form and get the code now “Update today for Off Contact detailsEnsure to provide contact details such as telephone number email address If the aim is selling a product provide information about the purchasing process and the waiting period for delivery Contact details give credibility to the offer Post links to your profiles on social media Try to make the phone and email clickable in the mobile version That trick will make it easier for the customer to dial your phone number quickly and make the call Emphasise the benefitsIt is worthwhile to identify the client s benefits after taking action You can list them or present them using a slider with photos The message must be unmistakable authentic and encouraging steps to building a landing page Set a clear campaign goalSetting a clear campaign goal will allow you to determine what content should be on the landing page Here are some examples of campaign goals increasing salescompany promotiongetting new opinions about the productgaining new customersCreate a Landing Page project Look for inspiration on the internet before designing your landing page Type “top landing pages in or “best landing pages into the search engine You can start creating on a plain sheet of paper and begin by drawing out the elements Transfer the finished layout to the website and see how it looks approximate If you are satisfied start implementing the project on the right page Write the textA landing page must contain engaging and appropriately formatted text like all websites You can write a text and organise it yourself or outsource it to a professional company Here are the essentials H heading eye catching and containing keywordsHeaders H and HValuable content containing key phrasesCustomer benefitsThe simple and clear messageCall to Action CTAContact details Add professional graphics and photos You will find many free portals on the internet from which you can easily download photos and graphics e g Pixabay If your landing page concerns the sale of a product you obviously need to have these photos Remember that they must be of good quality because they are one of the most essential elements of the website If you don t have pictures or the photos are poor quality hire a professional product photographer Many photo studios also offer great D images and interactive panoramas Which definitely increases the commitment of the potential client Define Call to ActionCall to action these are user calls to perform a specific action The CTA you use depends on the purpose of your website and the type of landing page A well written CTA is a guarantee that your landing page will be effective Here are some Call to Action examples you can use Buy nowLearn moreSign for our newsletter and get your codeInstall our App nowUpgrade now and get a discountTell us what do you think and enjoy a free trial Add links to social media and other sites Remember to add social links to your landing page This is useful because the visitor can additionally start following your profiles on selected social media regardless of whether they buy the product or not Publish and testBefore publishing it is worth checking all the functionalities of forms buttons and links Your page after corrections is ready for publication However that is not all Perform live tests now You have some time because Google needs several hours to add a page to its index So in the beginning it will not be visible to the audience You can make corrections now You can share the landing page with your friends and ask for feedback Test functionality and optimise for speed to achieve optimal user experience SummaryAs you can see creating a landing page is not an extremely difficult task and the rules are similar in most cases Remember that the landing page is significant because it is the first to represent your company or institution in front of the public It is worth spending time on it to make all its components and functions meet visitors expectations If you live in Ireland you can create a landing page yourself or delegate this job to a professional web design agency in Dublin or close to your location |
2022-05-07 23:21:32 |
海外科学 |
BBC News - Science & Environment |
Mine e-waste, not the Earth, say scientists |
https://www.bbc.co.uk/news/science-environment-61350996?at_medium=RSS&at_campaign=KARANGA
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materials |
2022-05-07 23:17:03 |
海外科学 |
BBC News - Science & Environment |
New Mexico wildfire: Huge blaze could worsen this weekend |
https://www.bbc.co.uk/news/world-latin-america-61367797?at_medium=RSS&at_campaign=KARANGA
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chicago |
2022-05-07 23:27:55 |
海外科学 |
BBC News - Science & Environment |
The return of California's butterflies |
https://www.bbc.co.uk/news/stories-61338799?at_medium=RSS&at_campaign=KARANGA
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electric |
2022-05-07 23:09:43 |
ニュース |
BBC News - Home |
Ukraine war: Russian energy embargo needed now, says finance minister |
https://www.bbc.co.uk/news/business-61354879?at_medium=RSS&at_campaign=KARANGA
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marchenko |
2022-05-07 23:20:28 |
ニュース |
BBC News - Home |
Hong Kong's John Lee: Ex-security chief set to become new leader |
https://www.bbc.co.uk/news/world-asia-china-61345463?at_medium=RSS&at_campaign=KARANGA
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china |
2022-05-07 23:01:24 |
ニュース |
BBC News - Home |
Mine e-waste, not the Earth, say scientists |
https://www.bbc.co.uk/news/science-environment-61350996?at_medium=RSS&at_campaign=KARANGA
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materials |
2022-05-07 23:17:03 |
ニュース |
BBC News - Home |
Bafta TV Awards: Stars prepare for Royal Festival Hall ceremony |
https://www.bbc.co.uk/news/entertainment-arts-61243580?at_medium=RSS&at_campaign=KARANGA
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ceremony |
2022-05-07 23:13:10 |
ニュース |
BBC News - Home |
The return of California's butterflies |
https://www.bbc.co.uk/news/stories-61338799?at_medium=RSS&at_campaign=KARANGA
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electric |
2022-05-07 23:09:43 |
ニュース |
BBC News - Home |
Ros Atkins on... Why 9 May matters to Russia |
https://www.bbc.co.uk/news/world-europe-61328696?at_medium=RSS&at_campaign=KARANGA
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russia |
2022-05-07 23:09:10 |
ニュース |
BBC News - Home |
Acid attack survivors in Mexico: 'Justice is not enough' |
https://www.bbc.co.uk/news/world-latin-america-61346864?at_medium=RSS&at_campaign=KARANGA
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survivors |
2022-05-07 23:11:30 |
ニュース |
BBC News - Home |
'We tried not to watch' - escapees recount terror of Russian-occupied Izyum |
https://www.bbc.co.uk/news/world-europe-61354626?at_medium=RSS&at_campaign=KARANGA
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donbas |
2022-05-07 23:06:19 |
北海道 |
北海道新聞 |
LASKの中村が2ゴール オーストリア1部リーグ |
https://www.hokkaido-np.co.jp/article/678074/
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中村敬斗 |
2022-05-08 08:24:00 |
北海道 |
北海道新聞 |
ズウォレの中山雄太はフル出場 オランダ1部リーグ |
https://www.hokkaido-np.co.jp/article/678073/
|
中山雄太 |
2022-05-08 08:07:00 |
北海道 |
北海道新聞 |
知床捜索の海保基地を官房長官視察 職員を激励 |
https://www.hokkaido-np.co.jp/article/678005/
|
官房長官 |
2022-05-08 08:06:58 |
北海道 |
北海道新聞 |
アイヌ語教育が特色の義務教育学校を 沖縄の法人が札幌に設立準備 |
https://www.hokkaido-np.co.jp/article/678051/
|
学校法人 |
2022-05-08 08:05:54 |
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