投稿時間:2022-03-15 17:38:00 RSSフィード2022-03-15 17:00 分まとめ(40件)

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IT	InfoQ	大学の研究者が機械学習のコンピューティングトレンドを調査	https://www.infoq.com/jp/news/2022/03/ml-compute-trends/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=global	anthonyalfordtranslatedby	2022-03-15 07:54:00
IT	InfoQ	IAM条件とタグでGoogle Cloud SQLのアクセス制御が改善	https://www.infoq.com/jp/news/2022/03/cloud-sql-iam-conditions-tags/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=global	cloudsql	2022-03-15 07:51:00
IT	InfoQ	動きのあるデータのイベント処理をシンプルにすることを目的としたQuineとは	https://www.infoq.com/jp/news/2022/03/quine-event-stream-processing/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=global	動きのあるデータのイベント処理をシンプルにすることを目的としたQuineとはthatDotで開発されたQuineは、大量のイベント処理を目的としたオープンソースのストリーミンググラフソリューションである。	2022-03-15 07:50:00
IT	InfoQ	Java Newsラウンドアップ - JEP 424、NetBeans 13、Hazelcast 5.1、JHipster 7.7、Spring Cloud Gateway CVE	https://www.infoq.com/jp/news/2022/03/java-news-roundup-feb28-2022/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=global	JavaNewsラウンドアップJEP、NetBeans、Hazelcast、JHipster、SpringCloudGatewayCVE今週年月日のJavaラウンドアップは、OpenJDKからのニュース、JDK、数々のSpringプロジェクトのポイントリリースとマイルストンリリース、QuarkusFinal、Micronaut、HibernateValidatorバージョンFinal・Final・Alpha、ApacheNetBeans、ApacheLogj、JReleaserM、といった内容でお届けする。	2022-03-15 07:47:00
TECH	Engadget Japanese	東大研究チームが成人の睡眠を16パターンに分類。睡眠障害診断への活用に期待	https://japanese.engadget.com/landscape-of-human-sleep-phenotypes-074025170.html	東京大学	2022-03-15 07:40:25
TECH	Engadget Japanese	watchOS 8.5配信開始。iPhoneに近づけてApple Watchを復元できるように	https://japanese.engadget.com/ios154-watchos85-restore-applewatch-iphone-072046519.html	applewatch	2022-03-15 07:20:46
ROBOT	ロボスタ	【速報】月は地球から生まれたのか? 月マントル成分調査のためJAXA「SLIM」が月面へ　小型プローブと変形型月面ロボット「LEV」も月へ	https://robotstart.info/2022/03/15/jaxa-slim-lev.html	【速報】月は地球から生まれたのか月マントル成分調査のためJAXA「SLIM」が月面へ小型プローブと変形型月面ロボット「LEV」も月へシェアツイートはてブJAXAは「小型月着陸実証機「SLIM」及び小型プローブ「LEV」の記者説明会」をオンラインで開催した。	2022-03-15 07:52:01
IT	ITmedia 総合記事一覧	[ITmedia PC USER] 「iPhone SE（第3世代）」を実際に試して分かった違い　第2世代と写真を撮り比べてみた	https://www.itmedia.co.jp/pcuser/articles/2203/15/news123.html	abionic	2022-03-15 16:30:00
IT	ITmedia 総合記事一覧	[ITmedia PC USER] Intel、3月30日にARC Alchemist GPUの発表イベントを開催へ	https://www.itmedia.co.jp/pcuser/articles/2203/15/news138.html	arcalchemistgpu	2022-03-15 16:30:00
IT	ITmedia 総合記事一覧	[ITmedia PC USER] デル、法人が対象の「半期に一度の大感謝祭」を開催中	https://www.itmedia.co.jp/pcuser/articles/2203/15/news140.html	itmediapcuser	2022-03-15 16:10:00
IT	情報システムリーダーのためのIT情報専門サイト IT Leaders	クラスメソッド、AI向けデータ分析基盤「Databricks」を販売 | IT Leaders	https://it.impress.co.jp/articles/-/22844	クラスメソッド、AI向けデータ分析基盤「Databricks」を販売ITLeadersクラスメソッドは年月日、データ分析基盤ソフトウェア「Databricks」を販売開始した。	2022-03-15 16:33:00
AWS	AWS - Japan	AWS デジタルトレーニング、新スタジオオープン	https://www.youtube.com/watch?v=hnugugOlxeo	豊か	2022-03-15 07:45:30
python	Pythonタグが付けられた新着投稿 - Qiita	matplotlibとグラフ作成の2つの流儀	https://qiita.com/yamayuz/items/cd208026de6cea8279ab	オブジェクトの階層構造Figure└Axes└XAxis└YAxis└Tickグラフ描画の流儀matplotlibでグラフを描画する際のコードの書き方としては、「オブジェクト指向スタイル」と「MATLAB」のつの流儀があります。	2022-03-15 16:10:30
AWS	AWSタグが付けられた新着投稿 - Qiita	サーバレスで動画共有サイトを作成して社内に公開	https://qiita.com/Toru_Kubota/items/727067b33662dc02a1ba	目的AWSのスキルアップのため、サーバレス環境を設計・構築するメンバーの自発的に発信出来る環境を整備して教育に役立てる動画マニュアル化を行い人によって間違った内容を教えないようにするため手順の標準化を行う運用依頼事項などの他部署に対しての情報発信を行なう作成した機能動画閲覧機能アップロードした動画を閲覧する機能です。	2022-03-15 16:20:49
Docker	dockerタグが付けられた新着投稿 - Qiita	【Docker】Dockerfileの基本的な書き方	https://qiita.com/s_ryota/items/e99a7287ef61672f7626	【Docker】Dockerfileの基本的な書き方DockerfileとはDockerイメージを作成するために必要な設定などを管理するファイルのこと。	2022-03-15 16:44:23
技術ブログ	Developers.IO	CloudFormationで、Metric Mathを使用してダウンタイムを設定したCloudWatchアラームを作成する	https://dev.classmethod.jp/articles/cloudwatchalarm-downtime-metricmath-cloudformation/	cloudformation	2022-03-15 07:53:45
海外TECH	DEV Community	How Do I Write Better Content For My Website	https://dev.to/kavyargb/how-do-i-write-better-content-for-my-website-359g	How Do I Write Better Content For My Website What Is Content MarketingContent marketing is a type of marketing that consists of strategically creating publishing and promoting content including blog posts emails videos and podcasts Content marketing is typically used to increase brand awareness and engagement attract visitors or users generate sales leads or drive purchases and revenue Why Is Content Marketing Important Simply put when done right content marketing has a great ROI And unlike other forms of digital marketing like PPC or PR content marketing can continue to deliver for your business over the long term Unlike a Facebook ad or press release content can continue to drive traffic brand awareness and leads for years Long term ROI from content marketingWhich is why according to HubSpot marketers who make blogging a priority are x more likely to see positive ROI than those that don t Likelihood to see a positive ROII m living proof that content marketing works Since launching my business in our blog content alone has generated total visitors to date Backlinko traffic That doesn t even include the millions of people that have seen our content on Twitter Facebook and YouTube What Are The Best Content Strategies Why Is a Content Strategy Important Having a content strategy is important because it helps you plan your site s content marketing Without a strategy many people jump from one tactic to another One week they write blog posts The next week they film some YouTube videos But with a complete strategy laid out you can create a detailed plan to execute on That s not to say that your strategy should be set in stone You can and should modify your strategy based on what s working for you How to Develop a Content StrategyFind Audience Focused Content TopicsA common content marketing mistake is jumping into content creation right away Pro content marketers know that finding the right topics is in many ways MORE important than the content itself Specifically you want to focus on topics that your target audience is SUPER interested in Here s how Competitor BlogsHead over to a popular blog in your industry And look for posts that tend to get lots of comments and social shares Pro Tip If one of your competitors has a podcast check out their episode list on iTunes Online CommunitiesOnline communities are GREAT for finding burning questions that your customers have For example when I head over to the Paleo subreddit I notice lots of questions about dessert Reddit Paleo dessert Why is this important Most people ask questions on Reddit because they couldn t find their answer on Google This means there s a HUGE opportunity for you to swoop in and answer that question with your content You can follow this same process using Quora Quora PaleoIf you want to scale this process check out Answer the Public AnswerThePublic PaleoIt s a free tool that hands you popular questions that people have around your topic AnswerThePublic Paleo questionsPro Tip Check out conference agendas in your industry People are literally paying and traveling to see these talks So you KNOW these topics are in high demand PaleoFX Your Best ContentHere s where you double down on what works First login to Google Analytics and go to “Behavior →“Site Content →“Landing Pages Analytics Landing Pages MenuThis shows you which pages on your site bring in the most traffic Analytics Landing PagesThen identify what those pages have in common in terms of FormatTopicsAuthorWriting styleFinally outline your next piece of content based on what you find For example Last year I noticed that definitive guides brought in a ton of traffic So I decided to publish more definitive guides How To Make Google Trust Our Websites You should use good quality templates which have Build in Seo Features Which Might Be Good For Google Rankings Content Writing What Is Content Writing Content writing is the process of planning writing and editing web content typically for digital marketing purposes It can include writing blog posts and articles scripts for videos and podcasts as well as content for specific platforms such as tweetstorms on Twitter or text posts on Reddit Why Is Proper Content Writing Important When most people hear “content writing they think “writing articles However writing content isn t just important for blog posts In fact content writing is important for all types of different content formats including Video scriptsEmail newslettersKeynote speechesSocial media postsPodcast titlesWhite papersWeb page copyLanding pagesYouTube video descriptionsOr put another way Writing is the foundation for pretty much any content that you publish Best Practices Create an OutlineCreating an outline is a GREAT first step in the content writing process Outlines help your content come out better for two main reasons First outlines force you to put all your thoughts down in an organized way rather than writing everything off the top of your head Which really speeds up the writing process Second outlines usually lead to a much better structure for your content That s because an outline lets you see your content from a “high level that s impossible to see as you re writing Plus because you have an outline your final content will hit all of the major points that you set out to before you started writing So how do you actually go about creating an effective outline Here are three main strategies that work well Use a previous piece of content that did well For example we tend to publish quite a few definitive guides here at Backlinko Backlinko Guides collageSo when we start working on a new guide we use a lot of the structure from our existing guides as a base Use a template Most professional content writers work off of proven templates Here are content templates you can use to create outlines Use top performing content Check out BuzzSumo to find popular content that you can use as the basis for your outline For example let s say you re about to write a guest post about the keto diet Well you d want to type “keto diet into BuzzSumo to see what s already done well BuzzSumo keto diet searchThen read some of the best posts to see exactly what you should cover in your article Delish low carb fruits postMake It Easy to Consume and ShareContent that s super easy to read and share is of the keys to great content You can have a post written by the world s top copywriter But if that post is hard for people to consume no one will read it Here are a few tips to help make your content easier to consume skim and share Keep it Snappy Rich and EntertainingWhether you re writing about content creation or cars your writing needs to grab and keep people s attention Otherwise they ll click over to something else How you grab someone s attention depends on the format you re working with When I create videos I use “Family Guy moments throughout the video These are little asides that add some humor to and spice to my video content And when I write videos I focus a lot on formatting and layout Specifically I try to keep my paragraphs short Backlinko video scriptI also sprinkle in visuals and screenshots to mix things up Visuals and screenshots in videoAnd if you re about to sit down and record some audio you want your lines to be short and snappy You also want to avoid parenthetical statements Content in parenthesis is easy to follow when you re reading it But you can easily “lose the thread if you re listening to your audio as a podcast In short your final content needs to be super engaging to work And no matter what format you re working with that starts with the content writing process Quotable On Social MediaAccording to a study that we conducted very few blog posts get shared or linked to And to increase the odds that your content ranks in search engines and gets shared on social media add shareable quotes For text based content this can be a statement that you highlight in your post Post with highlighted statementAnd if you re making a YouTube video you can pull out a short snippet from that video to share on LinkedIn LinkedIn post with video snippetThe important thing here is to have these quotes ready before you publish the post Then highlight them in your content Choose Interesting AnglesWith million blog posts going live every day you can t just publish something generic and expect a wave of visitors Instead to get traffic to your content it needs a compelling angle An angle is simply the hook that makes your content stand out from all the others on that topic Your angle can be a personal story A bit of controversy Or something that simply looks better than what s out there The angle you go with depends on your target audience For example when we published our guide to becoming an SEO expert our bit design helped it stand out Backlinko SEO Expert Guide Make It ActionableFor most niches your content can t just be entertaining And it s not even enough for it to simply be informative For your content marketing to work your content needs to be super useful Here s how Include a step by step process Most content out there is just a list of things you compiled from other people s lists of things When you organize a set of tips or techniques into steps your content instantly becomes much easier to take action on Our SEO audit post is a great example of this Backlinko SEO site auditIt s not a collection of random tips This content is a step by step action plan that anyone can follow SEO site audit post Table of contentUse examples Examples make your content easier to put into practice Which is why we pack our content with real life examples Post with real life exampleKeep it up to date A single outdated step or example can derail an otherwise great piece I recommend going back and updating your old content at least once a year Make it TrustworthyFor people to share and link to your content they need to trust it first And while design factors in to how much people trust your content your writing plays a big role too Here are a few tips to make your content more trustworthy Use proper grammar If you want to improve your writing skills a tool like Hemingway Editor or Grammarly can be a huge help Do your homework Research and references show that you know what you re talking about For example whenever we write a guide we add lots of stats and references Post with stats and referencesFirst hand experience Report on things you have personal experience with Why Content written by subject matter experts is super rare Unfortunately most people hire random freelance writers on Upwork And it shows But when you write content that shows off your actual experience your content is much easier for a random visitor to trust Here s an example from our blog First hand experience example on Backlinko Give it a Magnetic Headline and IntroductionMost visitors only spend seconds reading an article before leaving With such a short window of time your headline and introduction are incredibly important Here s how to create headlines and intros that work Headlines between words do best in terms of getting shares as discovered in a study of million articles Long headlines are correlated with increased social sharingAdd some emotions to your titles This free tool gives you an “Emotional Marketing Value score that you can use to benchmark the emotional impact of your copy Advanced Marketing Institute Headline analyzerUse short introductions approximately total sentences In other words don t be like recipe sites that ramble on and on before getting to the actual recipe Don t be like recipe sitesPreview your content For some of my intros I just list out bullet points of what they re about to learn Video marketing guide post IntroNote how these bullet points aren t topics They re benefits that someone will get out of reading and implementing what s in the guide Creating a Content CalendarWhat Is a Content Calendar A content calendar also known as an “editorial calendar is a written schedule of when and where you plan to publish upcoming content Content calendars typically include upcoming pieces status updates planned promotional activity partnerships and updates to existing content Why Are Content Calendars Important If your blog is a hobby that you use to publish an occasional post then you probably don t need a content calendar But if you re using content marketing to grow your online business then staying organized is key Here are three ways that content calendars help your content marketing strategy First a content calendar ensures that all of your content related tasks are actually happening If you re disorganized with your content production schedule you ll forget things Or publish less often Or neglect to update old articles Put another way a calendar ensures that nothing falls between the cracks Second a calendar makes it easier to collaborate with your team and outside partners If you re a single person blog you may not even need a content calendar in the first place But if employees and contractors contribute to your content then you need something that keeps everyone on the same page Today our content calendar is more of a project management than an actual calendar we use Notion Backlinko Notion workspaceThird a content calendar gives you a big picture overview of your upcoming stuff As an example we use our calendar to make sure that we don t publish a bunch of case studies all at once Or two guides that cover the same topic That way we can see our entire marketing strategy for the next few months on a single screen Pretty cool Best PracticesUnderstand the Key Elements of a Content CalendarYes there are content calendar tools out there And I ll cover them later in this guide But the fact is content calendars don t have to be complicated After all their job is to make things easier for you and your team This means you can start off with a simple content calendar using Google Sheets Here are the four items that every content calendar needs to have EditorialThe most important piece of your content calendar is Editorial These are the pieces of content you ll be publishing whether on your own blog on a podcast or on social media Editorial calendar itemsThe main goal of your content calendar is to get your editorial pieces scheduled well in advance That way you can stay organized and consistent with your publishing schedule Some companies have planned out their editorial content a full year in advance Some independent bloggers might not know what they re publishing next week There s no perfect amount of time that you need to have your content planned out in advance I try to schedule things months ahead But I leave some room for flexibility since things can change quickly in the digital marketing world As long as you have a single place that shows you what s coming up you re good PlatformThe platform is where your content calendar is hosted Solo content creators have the most flexibility in choosing a tool from pen and paper to Google Calendar to a simple spreadsheet The most important thing is that it works for you In fact when I was a solo blogger my editorial calendar was a simple Google Sheet with notes that only I could understand Old editorial calendarBut it s a different story for content marketing teams When you create content with a team you can have or even people that touch a piece of content before it goes live So it s critical that everyone can see the status of each post Otherwise you re going to get overloaded with emails from people asking “What s that status on this video or “Are the visuals finished for this Facebook post yet In fact our last calendar in Google Sheets was designed specifically for collaboration Collaboration content calendarAnd this kind of thing isn t just helpful for content marketing and SEO departments It s also a way to send new content that you re working on to other people in your organization And if you re an agency or freelancer you can link to your content calendar from Basecamp Asana and Trello so that clients can keep tabs on what you re working on PromotionalThe next most important piece of your content calendar is Promotional Promotional items are what they sound like how you plan to promote your content When will you be sharing it on Facebook Do you have an upcoming podcast interview or Reddit AMA Are you going to send a newsletter to your email subscribers Those would be promotional activities for your content calendar Promotional activities don t necessarily need to be in a completely separate calendar from your editorial items But it s a good idea to title them differently or color code them so you can easily tell them apart Multiple activities on the same calendarFuture IdeasThis is a list of future content ideas that you re not actively working on yet For example this could be a random topic that you thought of on your drive to work Or something that came up during a brainstorming session These ideas don t usually show up in the calendar itself because they re not scheduled yet But you do need to do a “brain dump of these ideas so you don t lose them or let them distract you from content that s almost ready to go Use a Content Calendar ToolThere are tools out there that exist specifically for creating managing and collaborating on your content calendar Depending on how much content you publish and how big your team is you may want to invest in content calendar software Here are some great options to try Notion the all in one workspace for your notes tasks wikis and databases Google Sheets probably the most popular option for most individuals and small teams Free and good for collaboration but takes work to setup Microsoft Excel Microsoft has made their spreadsheets more collaboration friendly than before Google Calendar if you re a one person operation Google Calendar alone might be enough for you Coschedule plans range from an editorial calendar with person access to a fully featured marketing suite for large enterprises Recommended Loomly includes interactive guides for creating blog posts automated social media posts and more Editorial Calendar plugin for WordPress simple drag and drop and free However relies on when you have posts actually scheduled in WordPress ーwhich may not be right for everyone Basecamp Trello Slack and Asana designed as project management and communication tools rather than for content calendars any of these three can be used either for task management purposes And with a little creativity you can also use them as content calendars Add Items to Your CalendarThis is where the rubber meets the road Actually creating a content calendar may seem daunting if you ve never done it before But once you have things organized for the first time you ll see just how helpful an editorial calendar can be Here s how to create a content calendar on any platform Step Make a list of your content ideas If you write about a variety of topics it may help to categorize them as you go But you can just list them out Step Decide on a publication frequency This frequency depends on your specific content strategy If you re creating more of a social media calendar you might publish multiple posts per day But if it s for a blog you may only publish posts per month If you re using a spreadsheet you can have different levels of detail on different tabs for “monthly vs weekly or “blog vs LinkedIn Step Use your list of content ideas to fill in your dates according to the frequency you just established Here s a content calendar template you can refer to and use Schedule Every Part of the Creation ProcessMost content calendars only include the title of the post and the date that it s going live Which is fine for simple content pieces like case studies But you publish larger or more complex projects you might want to schedule out all of the steps of the content creation process in your calendar In other words instead of a calendar that looks like this Basic calendarIt will look more like this Detailed calendarFor example we ve been publishing more and more research focused content on our blog lately Backlinko Research focused contentAnd unlike a list post research based content requires a lot of work from lots of people And in some cases the work needs to be done in “assembly line style In other words one element can t start until the previous one is complete To give you an example we design lots of visuals and charts for our research posts Chart and visuals collageWe obviously can t make these charts until the data comes in So “data collection and analysis needs to be scheduled before design This is especially important if you re working with a team With a team you have different people responsible for different parts of a single piece of content Scheduling out the important dates for each step in advance can help you stay on track Here s how to do it Step Write down a list of every type of content you publish Most of the time you might publish short opinion articles but when you publish larger case studies the workflow might be completely different If you dabble in different formats like video and podcasts I recommend jotting that down too Step Break out each of those content types into the steps it takes to create it For example my typical blog post creation process consists of four steps keyword research outlining writing the content itself and design While for my videos the process is find a topic write a script film the video edit the content and add graphics Step Add each step to your calendar If you have a team include the name of the person who is responsible for completing it next to each step Include More than Just New Blog PostsContent calendars can be used for much more than just scheduling different types of content Here are a few things you should include in your content calendar to make it more robust and useful Content updates It s important to keep your content fresh So for pieces that are easy to edit like blog posts you should include future updates in your calendar Site wide content audits Sometimes older content can do more harm than good Britney Muller found that de indexing of Moz s content actually increased their overall search traffic Schedule and promote your off site work too Whenever you do a guest post podcast interview live talk or any other kind of off site promo include that in your content calendar too Blog DesignWhat Is Blog Design Blog Design is the practice of optimizing a blog s look feel branding readability and functionality in order to maximize visitors readership and conversions Why Is Blog Design Important According to the latest numbers from WordPress million blog posts are published every month WordPress Number of posts published every monthSo for your content to get noticed yes you need to publish high quality content But that content also needs to LOOK really good In fact according to NN g website design has a dramatic impact on a site s trustworthiness and credibility NN Group Article about trustworthinessI ve seen the impact that blog design can have on a blog s success firsthand When I first launched my blog I was a new player in the highly competitive digital marketing space And I knew that design would help me stand out from the big blogs in my space So I put a lot of time and effort into my initial blog design Backlinko Early blog designI also invested heavily in visual content like infographics On page SEO infographicsAnd this focus on design helped my blog get noticed in the early days Even though my blog has grown exponentially since then my entire team and I still make design a high priority for the blog Not only do we do the extra mile with custom screenshots Custom design screenshotsBut we work with web designers to create custom designed guides Custom design PostIn fact we get comments on a weekly basis from people complimenting us on our design Comment on Backlinko about post designAnd I can confidently report that design is one of the main reasons that our blog brings in monthly visits Backlinko monhtly traffic July The one caveat here is that custom designed pages can be expensive You essentially need to have someone design a webpage from scratch Then have the page coded up and integrated into WordPress So if you don t have a huge content marketing budget focus on cheaper design elements like blog post banners and visuals Now that you ve seen exactly why blog design matters it s time to make sure that your blog is designed the right way Best PracticesFocus On High ReadabilityWhen most people hear “blog design they think about things like colors illustrations branding and UX And yes those things are important for a blog s design But they re not nearly as important as your typography After all a blog is a place people go to read text content And if that text content is hard to read the blog won t succeed No matter how amazing that content happens to be Fortunately making your blog content easy to read isn t rocket science The most important thing is that you use font that s between px px In fact a study out of Carnegie Mellon University found that larger font is easier to read and understand Carnegie Mellon University Study on font sizeThis is something I ve noticed from my own experience If I land on a blog with a small font I usually click away But if I wind up on a blog with a highly readable font I ll usually give the content a chance Medium com is the king of readable font They use px font And it s big bold and insanely easy to consume Medium Body copy font sizeOther than font size you also want your blog s design to include plenty of white space around the text For example here s a blog with text that s all squished together Blog with squished textThat s super hard to read On the other hand on our blog we use a ton of white space around the content White space example on BacklinkoLast up use a blog layout that s easy to read…and skim This means using wide margins like this Wide margins on BacklinkoAnd creating bold subheaders that break long form content down into smaller chunks Big headers in postUse a Consistent DesignLike any website design consistency for your blog s design is HUGE A consistent design makes it easier for people to remember your blog Which considering how many blogs are out there is super important For example at Backlinko we use “Backlinko Green across our whole site Backlinko ColorsAnd at AngelList they use custom illustrated blog post banners that all have the same look and feel AngelList Blog header designThe NerdWallet blog uses non cheesy stock photos at the top of every post NerdWallet Blog header stock photo exampleIf they used a stock photo for one post and an illustration for another their blog design would look all over the place But this consistency helps their blog look super professional In fact if you stripped out the text from each blog you d still be able to tell which blog you were on based on design alone Blogs without textThat s the power of consistent design Design to Stand OutYour blog should be easy to read And use consistent design elements But if your blog looks like every other blog in your niche it s going to blend in This is why at least some of your blog design should be dedicated to standing out That s not to say that you need to reinvent the wheel But your blog should do something that makes it look different than competing blogs Here are a few examples of things you can tweak to make your blog design look unique Your blog feedYour banner imagesYour WordPress themeFont and typographyIllustrationsComments sectionSite navigationFooterTo give you some design inspiration let s look at a few examples of blogs that do a great job of standing out Intercom has a really unique layout for their blog feed Intercom blog layoutMost blog feeds are vertical with a single column But Intercom features their latest post at the top of the feed…Intercom blog Latest news on top…and has a list of their older content in a × grid Intercom blog x grid layoutWhether this makes Intercom s content easier find it another story But there s no denying that their design really stands out The Drift blog is another great example of stand out blog design All of their posts use a massive bold font emojis and other design elements that look really different from most other BB blogs Drift Blog post exampleAnd if you re a personal brand I highly recommend checking out Marie Forleo s blog Marie Forleo BlogMarie s layout typography and style are unique to her Marie Forleo About pageFeature Your Best ContentMost blog feeds look something like this Normal blog feedYou have their latest post at the top And their older posts underneath Now There s nothing WRONG with this layout In fact that s what we use here at Backlinko But there is one big downside with using the chronological approach it s hard to find your blog s best stuff For example let s say you published an amazing guide years ago Well someone that lands on your blog for the first time has no way of easily finding that guide It s probably buried on page of your feed That s why more and more blogs are using a “library approach to their blog feed With this approach you highlight your best stuff…not the content you published most recently For example a while ago the Lattice blog feed wasn t really a feed at all It was a curated list of their most popular content Lattice libraryIn fact you had to scroll down to the bottom of the page to see their recent posts This approach isn t for everybody If your blog covers industry news and trends then you probably do want to use a traditional blog feed But if you publish lots of evergreen content then a library approach might make sense for you If you re married to the blog feed format you can show off some of your best content in your blog feed sidebar like we used to do Backlinko Blog sidebarAdd Visuals and ImagesBlog design isn t just about the design of your page Your content s format layout and even the copy itself can impact design And to give your content that little bit of extra pop I recommend adding visuals and images throughout your post For example take a look at this blog post made up of text Blog post made only with textOn the other hand check out this section from one of our posts Image rich post sectionThese screenshots and images make our content look more interesting But we don t use images just to make our posts look pretty Our images break up the content which makes it easier to read That s not to say you should add images just for the sake of adding images But when you CAN use an image you SHOULD use an image Create Custom Pages for “Big Content For lists posts case studies and other run of the mill posts your standard blog layout will work just fine But what about when you publish something HUGE Well that s where you might want to consider a custom page design For example most of our posts use the same exact layout Backlinko Improve your SEO postBut every now and again we publish a piece of “big content like an industry study or report When we do we use a custom design to let people know that this content is a big deal For example when we published the results from a survey we created a custom header just for that post Backlinko SEO services statisticsBecause the rest of the post was exactly the same this custom design was pretty easy to pull off But you can also go crazy and create an entirely new page just for one post In fact that s what FYI did with their “Why Everyone Loves Remote Work post FYI Custom post typeThis post is a completely custom designed page with hundreds of custom images graphs and design elements Create a Blog “Homepage For most people their blog s “homepage is their blog feed Normal blog homepage The upside is that this layout makes it really easy to find your content But it s HORRIBLE for conversions Instead I recommend testing out a blog homepage that s designed solely to build your email list Then put your blog feed on a blog URL For example our blog s homepage used to be a normal feed Old Backlinko homepageBut a few years ago we moved the feed to blog And launched a homepage that was optimized for list building Backlinko homepageAnd because that homepage was designed to collect emails it converted x better than our old blog homepage Use a BylineEver land on a blog and wonder “Who the heck wrote this It s human nature we want to know who s behind the content we re consuming This is why you want to use a clear byline at the top of every post Preferably with a headshot of the person that wrote it For example the Buffer Blog features the blog post author right underneath the blog post title Buffer blog Author sectionAnd even though Backlinko is a single author blog we still have a byline on every post Backlinko Author sectionAdd Social Sharing ButtonsIf you want more people to share your content on social media you need to make it SUPER easy for them This is why I recommend incorporating social sharing buttons into your design In our case we use floating buttons that follow you down the page But you can also just add static buttons to the top or bottom of your post Pro Tip Pick the social media sites that your audience spends the most time on And ONLY feature those networks there Not only does a long list of buttons look super ugly…Long list of social buttons…but it makes it less likely that they ll use ANY of your buttons Option overload For example most of our audience shares content on Facebook and Twitter So we only use Facebook and Twitter buttons Get YouTube views post Social sharesBut if your audience is all about Pinterest then you d want to use that Evergreen ContentWhat Is Evergreen Content Evergreen Content is content designed to be relevant and beneficial over the long term This is in contrast to most news articles and blog posts that both tend to have a short shelf life For example this list of SEO copywriting tips is a classic piece of evergreen content Like any content it got a spike when I first published it SEO copywriting post Launch spikeBut unlike most content it s still bringing in significant amounts of traffic years later SEO copywriting post TrafficContrast my evergreen blog post with content formats with an expiration date like News articlesSeasonal content like content about Christmas presents NewsjackingContent on trending topicsProduct reviews like “iPhone X review These formats tend to get traffic for a few days or weeks…then drop off to almost zero Content with an expiration dateWhy Does Evergreen Content Work There are three main reasons that evergreen content is the cornerstone of most people s content marketing strategy Long Term Value When you publish a piece of successful evergreen content it can bring you traffic for YEARS That way you don t need to keep your foot on the gas and pump out new content Backlinks Evergreen content is awesome Link Bait An evergreen article can get backlinks years after it first goes live And because they re link magnets evergreen posts tend to rank well in search engines Great for SEO Evergreen content is super SEO friendly That is as long as you keep your content up to date more on that later In fact my most visited blog post was first published back in Keep content up to dateWith that here s exactly how to publish Evergreen Content Best PracticesOptimize Around Stable Or Trending KeywordsRemember The goal of evergreen content is to drive traffic to your site for YEARS That s why your first step is to choose a keyword that s stable or trending up For example in I published a detailed SEO audit process Backlinko SEO site auditWhy did I choose that topic and keyword Well when I put “SEO Audit into Google Trends I could see that search volume was pretty stable over the last year or so Google TrendsWhich told me that this was an evergreen topic You can also focus your keyword research on terms that are growing in popularity The one downside is that it s risky If interest suddenly drops off you just wrote a piece of content that people don t care about anymore But if interest in that topic continues to rise you can get even MORE traffic as time goes on For example some time ago I saw a surge in interest in mobile optimization and the keyword “Mobile SEO Mobile optimizationSo I quickly put together an evergreen guide to mobile SEO Backlinko Mobile SEO guideAnd because I picked a trending topic my guide still gets over k unique visitors per month Unique visitorsChoose an Evergreen Content FormatJust about any piece of content can be evergreen But here are a few content types that work REALLY well as evergreen content Ultimate GuidesAs long as your guide is on a trending or stable or trending topic it s hard for a well written ultimate guide to get out of date That s because your guide covers THE most important elements of that topic…which aren t likely to change overnight For example my guide to backlinks needs tweaking now and again Backlinko SEO Hub BacklinksBut for the most part the content remains as relevant as when I first published it List PostsUnless you list out things that aren t going to matter in a few months like “Top iPhone apps this month a list post can continue to provide value without much editing or updating For example take this list of SEO tips from my blog Backlinko Actionable SEO tips postSure it has a few tips that I might need to change within the next year or so But for the most part the tips are going to work as long as Google is around Actionable SEO tips Evergreen contentCase StudiesCase studies document something that happened So as long as your case study is on a topic people care about you re set For example take this SEO case study Backlinko Skyscraper Technique postThis case study is all about optimizing your content for User Intent Skyscraper technique User intentSo as long as Google s goal is to serve up content that matches what a searcher wants my case study will help people VideosMany people don t consider video “evergreen But it s actually one of the BEST forms of evergreen content out there In fact lots of YouTube videos continue to rack up views or years after they first went live The only downside of video is that at least on YouTube you can t edit your video after you publish it So if you want your videos to get views over the long term you need to carefully plan and outline what you re going to cover For example here s a video from my channel that I published few years ago I knew that I wouldn t be able to edit out irrelevant stuff from my video So I stuck to tips and techniques that would still work years later Tips and TechniquesChecklistsChecklists might be the ultimate evergreen content format In fact sites like eHow have built their entire business on evergreen checklists For example check out this SEO checklist from my blog Backlinko SEO ChecklistI focused on tips that aren t going to change anytime soon SEO checklist Evergreen tipsPlus if something does change I can easily delete or replace that item on my checklist How to GuidesJust like with ultimate guides how to posts rarely get outdated For example my post “How to Get High Quality Backlinks New Strategies is made up of tested strategies that will probably never stop working High quality backlinks Tested strategiesRegularly Update Your ContentThis is a biggie No matter how evergreen your content is when you first publish it stuff WILL get out of date That s why you want to regularly review and update your content I audit every post on my blog at least once or twice per year And I ll give high priority posts a small update every quarter For example I first published The Definitive Guide to Guest Blogging in Guest Blogging Guide Old And I ve updated it times since To be clear Guest posting doesn t change that much from year to year But I ve found that there s always something that you can update…or at least improve For example one of the strategies in the original post was to use a service that no longer exists My guest blogSo I obviously took that out Also even though the strategies were still sound some of the screenshots were dated looking Dated imagesSo I swapped those out with new versions The definitive guide to guest blogging New screenshotsAnd I realized that my post was tricky to navigate it s k words So I added a table of contents to the top The definitive guide to guest blogging Table of contentsI think you get the idea And these regular updates have kept my rankings stable top in Google for my target keyword for years Google SERP Guest bloggingRepromote On Social MediaWhen you first publish a post it gets featured on the top of your blog feed Backlinko Blog feed PostBut as you publish new stuff that post gets buried lower and lower in the feed Which makes it harder for people to find That s why you want to repromote your older content on Facebook Twitter and other social media sites every few months And if you want to get even more eyeballs on your older content repromote it right after an update For example when I overhauled and upgraded my email marketing guide I tweeted it out Email marketing guide Update tweetWhich led to an influx of visitors that didn t see my guide the first time around You can also promote your old content to email subscribers For example whenever someone signs up to the Backlinko newsletter I send them links to some of my best stuff New subscribers emailRelaunch as a New PostAlso known as “The Content Relaunch Here s how this works First find an evergreen post from your blog Preferably one that you haven t updated in a while For example this post from my blog was still up to date Blog up to dateBut there were a lot of old screenshots outdated strategies and new stuff that I wanted to cover So I went back and overhauled the entire post I took out old images Remove old imagesAdded new strategies Increase website traffic New strategiesAnd even threw in a few “bonus techniques I knew people would want to learn about Increase website traffic Bonus techniquesBut I didn t stop there Instead of quietly updating the post I relaunched it like it was brand new Because it largely was I updated the post date in WordPress so it went to the top of the blog feed And shared it on social media Increase website traffic Relaunch tweetNot only did the relaunch result in a massive surge in targeted traffic…Traffic surge…but it was x easier than writing a new post from scratch Nice Repurpose Into New FormatsLet s face it Writing evergreen content is A LOT of work That s why you ll be happy to hear about a way to get MORE value from your evergreen piece Repurposing your contentRepurposing content is when you turn your blog content into a new format…like a video report ebook presentation podcast or infographic Repurposing content Turn your blog content into a new formatFor example I knew that I wanted to make a YouTube video about link building My first instinct was to open up a blank Google doc and start from scratch But I decided to repurpose content that I already had on my blog Specifically I decided to reuse the strategies from my link building guide Backlinko Link building guideSo I took those helpful strategies that I already outlined…Broken link building…and shared them in my video Link building videoThe only catch is that your repurposed content needs to match the new format In other words You can t just read your article into a microphone and call it a podcast Or turn your article into a PDF and say “I just wrote an ebook It doesn t work For example I didn t repeat the written text from my link building guide content word for word Instead I adapted the content for the video Adapt for videoEven though the content itself was old stuff that video has racked up K views up to date Link building video ViewsAnd because I worked with an existing piece of evergreen content my video was CINCH to make Blog Post TemplatesThis is a list of proven blog post templates In fact these templates have helped my blog grow to over unique visitors every month Backlinko monhtly traffic July And in this guide I ll give you super detailed content templates that are working great right now The Classic List PostA list post also sometimes called a “Listicle is a list of bite sized tips strategies techniques tools…or anything else that makes sense for a list The Classic List PostBecause they distill a topic into actionable steps list posts tend to be super search engine friendly In fact the post that brings us the most organic traffic every month is a list post List post brings more trafficList Post TitleYour list post title needs three things A benefitThe number of itemsA short timeframeFirst you need to state the benefit that someone will get out of reading your post There s no need to be overly creative here Simply name the benefit Example Insanely Actionable List Building Strategies That Will Generate More Subscribers Today The benefit is “will generate more subscribers Next you need the number of items on your list If possible start your title off with that number Example Things You Can Do Today to Change Your Photography ForeverFinally you want to demonstrate a specific time frame that shows how actionable your content is People love strategies they can implement right away Example Quick Actions You Can Do Today That Can Change Your Financial Life ForeverList Post IntroductionYour list post introduction has two parts An introduction to the problem the reader hasThe benefit they ll get from reading your postFirst you quickly and I mean quickly introduce the problem that the items on your list will help them solve Example I think you ll agree with me when I say It s REALLY hard to grow a YouTube channel Second quickly introduce the benefit that your list post will help them achieve Good Example Well while not as easy as it used to be you can still get more views and subscribers from your channel Pro Tip Don t forget to really emphasize that your content will help solve the reader s problem The more clear that is the more likely they are to read on List Post SubheadingsSubheadings are HUGE First they break your content up into manageable chunks Second when you make your subheaders benefit rich it boosts the perceived value of your content So each of your subheadings should contain two things An overview of what that tip isA clear benefitWhen people see items that will help them lose weight eat better or make more money they re more likely to share it Good Example Torch Fat With a Protein Rich Breakfast Bad Example Eat Protein at BreakfastGood Example Save Month on Car Insurance With One Phone CallBad Example Save Money on Car InsuranceSee the difference Pro Tip Make sure you start your ELP off with your best tip This will hook people for the rest of the post List Post Action ItemsNow it s time to outline the steps someone will need to complete each item on the list Example Outlining the stepsPro Tip Include photos screenshots real life examples or even video tutorials The more visuals you include the easier it will be for your reader to follow the steps List Post ConclusionNow it s time to wrap things up You want your list post conclusions to do one thing Push people to take action When someone gets results from your content they become a fan for life Good Example List post conclusionPro Tip Ask your reader to leave a comment Have them publicly commit to taking action For example “Let me know the item on this list you re going to take action on first The Detailed Case StudyA case study is like a traditional how to post…backed up with a real example The Detailed Case StudyCase Study TitleTo get the most clicks and attention to your case study your headline should contain elements Specific BenefitFirst state the benefits that the “hero of your case study saw The more specific the better Example “How a Busy Mom Lost Pounds of Fat in days A numberSecond you want to include at least one number This number adds credibility to your case study by showing you have actual data behind your content Example “Link Building Case Study How I Increased My Search Traffic by in Days TimeframeFinally specify how long it took to see those benefits The shorter the time frame the better Good Example “From Geek to Freak How I Gained lbs of Muscle in Weeks Pro Tip Don t be afraid to write about modest results in your case study In fact modest results are usually BETTER than uber impressive results Why Because they re more relatable In other words a case study of someone losing pounds is often more compelling than one that describes how someone lost pounds Case Study IntroductionHere s what you include in your case study introduction First start your intro off with EXACTLY what you re going to show them in the case study As the old journalism saying goes “Don t bury the lead Example “Today I m going to show you how a busy single mom Jane dropped pounds of body fat in a month Next break down some of the things that make you your client friend or customer relatable Example “And she was able to accomplish this despite the fact that she s a busy executive that has very little time to exercise Finally preview the solution or system that was used to get this benefit Then mention you ll outline how they did it in detail Example “In this case study I ll show you the entire process that Jane used…step by step Meet The Hero SectionThe “Meet The Hero section is where you introduce the hero of your case study This section is important because it helps your reader connect with your hero and put themselves in your hero s shoes Quick Introduction of Your HeroExample “Jane is a year old mother of two that works as a busy executive at a bank Her days consist of shuttling kids back and forth to school and soccer practice while answering emails on her phone She s the consummate super busy st century mom Problem StoryExample “Like many busy moms Jane noticed that her jeans were a little more snug than they were a few years back She knew she should exercise but with her demanding work schedule and kid s activities she didn t have the time or energy to get to the gym “Save The Cat Moment The term “Save The Cat comes from the screenwriting classic Save The Cat It s a small detail that makes your hero more human and relatable Good Example “One day after barely being able to button her favorite pair of jeans Jane realized she needed to do something So she called her sister who recently dropped pounds for advice Transition to the Case StudyGood Example “Her sister referred Jane to me And now it s time for me to show you how Jane dropped those excess pounds in record time Results SectionAt this point your reader is anxious to see how they did it But before diving into the steps whet their appetite with a quick overview of your hero s results Your Results Section subheading should reiterate your hero s results Example “How I Boosted My Conversion Rate by Without A B Testing Here s what to include in this section First quickly outline the results that your Hero achieved Example “Courtney made an appointment with me on January rd On January th here are her results pounds of weight loss lbs to lbs Body fat percentage decrease of down from Lost dress sizesAnd her jeans fit better than they have in years Next include a quick transition to the meat of your case study This helps the reader understand the story is over and that it s time to get into the meat of the content Example “That afternoon Jane gave me a call Here s the exact step process she used to lose all that weight Steps SectionNow it s time to get into the meaty details of your case study Many case studies are big on hype and short on details That s why this section is so important The detailed steps will make your case study stand out And here s where you list the steps your hero used to make progress on Step No detail is too small Don t be afraid to tell them EXACTLY what to do Example “First Jane took note of where she stood with her weight and health She hopped on the scale to assess her current body weight Using the fitbit app she recorded her weight She weighed pounds…Next Jane got her body fat measured in my office using bioelectrical impedance We found her body fat percentage to be which is considered high for a woman of Jane s age… Note This is a shortened example Your final draft should add more details and images like screenshots diagrams and pictures Case Study ConclusionQuick SummaryExample “That s all there is to it That s how Courtney lost pounds of fat in just weeks Motivational LineHere s where you remind the reader that they can achieve the same result Example “The best part is that you can get the same results Courtney did by following this step by step process Call To ActionExample “If you found this case study inspiring I d really appreciate if you would share her story on Facebook I d also like to hear from you have you used any of these strategies to lose weight Leave a comment and let me know And when you finish writing your conclusion you re done with your case study Great work The Product ShowdownThis post is a side by side comparison of two competing products Your Product Showdown provides a ton of value That s because you save your reader countless hours and dollars on a product that may not work for them The Product ShowdownProduct Showdown TitleHere are the two things to include in your Product Showdown title First the two or three products you re comparingExample “Aweber vs Mailchimp or “Wix vs Squarespace Second note what these products do In other words their category Example “Aweber vs Mailchimp Two Email Marketing Platforms Compared or “GNC Fish Oil vs Optimum Nutrition We Tested Both Supplements Pro Tip Include the name of both products in your title for example “Aweber vs Mailchimp These “product vs product keywords tend to get a ton of searches in Google Product Showdown Intro Quick overview of what your post is all aboutThis is straightforward let people know which products you re reviewing This lets your readers know they re in the right place Example “In this post I m going to personally review two popular email marketing software products Mailchimp and Aweber Mention which product features you re going to evaluateThis shows that you re going to review the products in depth This is important because it demonstrates to the reader that you already did the hard work for them Example “I dove deep into each platform to uncover the good the bad and the ugly Within each platform I evaluated Cost valueEmail deliverabilityTemplatesEase of useAdvanced featuresAutorespondersCustomer supportand more Encourage people to read the entire reviewHere s where you let your readers know that they need to read your entire review to get the whole scoop Example “So make sure to read this review until the end That way you can make the best decision for you Product Overview SectionOverview of each productExample “Before I get into the review itself I want to quickly let you know some important info on each platform… Who you areThis is important Here s your opportunity to show people that you have some expertise in this area Even if you re not an expert you can at least tell your story of “here s why I tried both products Example “Because I started my WordPress blog on a shoestring budget I went with MailChimp s free plan Overall I was pretty happy with it But I quickly realized that I d the more advanced features only came with a paid MailChimp account… Feature By Feature ComparisonHere s where you begin to break down each feature one by one and outline how the two products compare Example “Who has the better email templates or “Which supplement has the most omega s Pro Tip Kick things off with the feature that your readers are most interested in For example if you find that your readers want to know which fish oil has the most omega fats start off with that feature Product Showdown ConclusionNow it s time to wrap things up In many ways this is the moment your reader has been waiting for They ve read the feature comparison Now they want to know which product you recommend Example “Because it has a much more robust feature set better deliverability and support I have to go with Aweber If you re on an absolute “zero budget budget then you might want to start with Mailchimp But if you have two pennies to rub together I recommend going with Aweber As you saw in this review Aweber s robust features are worth the slightly higher investment Things To Do After “X A Things To Do After “X post gives your readers a step by step game plan during a critical time For example your reader may know how to do kettlebell swings But what should they do after their workout Rest Eat Stretch Your Things To Do After “X post answers this question in detail Things To Do After X Things To Do After “X TitleThe headline for this blog post template should contain two elements The thing they just didExample “Publishing a blog post or “Finished a power yoga class The number of tasks they “need to do when they re doneExample “ Things You Need to Do After You Publish a Blog Post or “ Important Steps After You ve Finished Your Power Yoga Workout Things To Do After “X IntroductionYour Things To Do After “X intro contains four elements A visualization of the thing they just didExample “So you just finished your power yoga workout You re tired You re sweaty And you feel energized and focused Raise the question “Now what Example “But the question is What should you do next Mention possibilities of what they could doExample “Should you eat a recovery meal Should you stretch Or is it better to spend some time on the couch Promise you ll show them how it s doneExample “And in today s post I m going to show you the most important steps to take after you finish with your power yoga class step by step Steps SectionNow it s time to dive right into the items on your list And your subheader should clearly state what your reader needs to do Each step in your Things To Do After “X list contains elements Brief overviewBefore you dive into the step by step detail it s time to write a quick word overview of each step This overview gives context to the item and shows people exactly why it s important Example “Many rookie bloggers think that sharing their blog post on Twitter and Facebook is enough But you know that content today requires much more promotion Specifically you need to promote your post with email outreach Pro Tip Try to write this overview in their own words You can look at forums Reddit and old emails to see how your readers and customers describe their problems Specific stepsHere s where you list the steps your reader will need to take to complete the task Example “Step Identify people that would enjoy reading your post Ideally these are people that you know in real life or even just online If no one comes to mind Google your keyword and see what blogs come up These bloggers make ideal targets for your outreach Step If you don t know their email addresses use a tool like Rapportive to find them Step Send each of these peeps this exact script Things To Do After “X ConclusionReminder that what you do “after is really importantExample “We all know that publishing great content is your blog s foundation However your great content is likely to be invisible unless you take the time to promote it after you hit the publish button Highlight a few of the best tips from your postExample “That s why the tips from this post ーlike creating a custom image for social media and replying to every comment ーare so powerful CTAExample “Now I want to hear from you How are you going to change what you do after you hit publish Are you going to create custom images or email people The Beginner s GuideThe Beginner s guide is one of my favorite blog post templates This template helps eliminate overwhelm by showing your readers the exact first steps to get started In fact because they re so valuable Beginner s Guides tend to attract a ton of backlinks and social media shares The Beginner s GuideThe Beginner s Guide TitleYour Beginner s guide title should contain the topic you re covering and the words “Beginner s Guide Example “The Beginner s Guide to Interval Training or “Link Building The Beginner s Guide Pro Tip Don t be afraid to pick a super specific topic for your guide People love to read guides that are “an inch wide and a mile deep For example instead of “The Beginner s Guide to Gardening go with “The Beginner s Guide to Growing Tomatoes The Beginner s Guide IntroductionA “promise statement First hit your reader off with a “promise statement of the benefit they ll get from reading your guide Example Today I m going to show you how to grow a brand new blog from scratch Outline how complex the topic can beNext show your reader that you understand how hard this topic is to learn This will show you understand where they re coming from Example “I remember when I first started to learn about SEO I d go from blog post to forum thread trying to understand how SEO actually worked It was super confusing and frustrating A preview of what s to comeFinally preview the awesomeness that s coming up Example “And in this no nonsense guide I ll cut out all the noise and BS and show you exactly how to start building links to your website The Topic OverviewNow it s time to explain exactly what the topic you re covering is all about Don t be afraid to really dumb things down here this is a beginner s guide after all A simple definitionExample “What is link building exactly Link building is the process of creating links from other sites to your site It s important because links are the ranking factor that Google uses to rank websites An example or two Example “For example let s say you have a page on your site about baking low carb cookies How does Google know that your page deserves to rank above the thousands of other pages on that same topic Backlinks And when you build links from other related sites to your low carb cookie page Google will rank it higher in their search results Transition to the next sectionExample “Now that you understand what link building is it s time for me to explain more about how to get started with it Steps SectionHere s where you walk your readers through the first few critical steps to get them on their way These steps may not get them all the way to their goal but they ll point them in the right direction Brief overview of the stepGood Example “Your first step with link building is actually to create something worth linking to on your own site Because the fact is unless you have a piece of awesome content on your site it s going to be impossible to build the type of high quality links that you need to rank in Google Good Example “Here s exactly how to do it First do a Google search for your target keyword Keep an eye out for pieces of content that impress you If you don t see any great pieces of content try a few different keywords that are similar to the one you just searched for Next take a look at all of the top results Note what makes them great and worthy of a first page ranking Is it the fact that they use a lot of examples Is the page well written Are there step by step processes in the content Also see what types of content tend to rank for your keyword Are they List postsUltimate guidesCase studies“Best of listsFinally plan your piece of content based on what you found Make sure to improve on the content that s already ranking above you that way your content deserves to be For example if most of the content on Google s first page are lists posts with items do or even Or do but add more detailed info for each item This takes some work but it s the only way to build quality backlinks today Transition to next stepGood Example “At this point you have an awesome piece of content on your site Next we ll start our hunt for places that you can get links from Rinse and repeat this formula for as many steps as you need for your beginner s guide Beginner s Guide ConclusionReminder of how helpful your guide isExample “Thanks to Link Building The Beginner s Guide you don t need to spend hours searching for link building information anymore You have everything you need to get started all in one place Reiterate how important your topic isExample “As you saw in the guide link building can make or break your SEO efforts Without link building your chances of ranking in Google is almost zero But when you build links the right way you can quickly leapfrog your competition on Google s first page CTAExample “Now you have everything you need to get started with link building Before you start on your first link make sure to leave a quick comment to let me know what you think of Link Building The Beginner s Guide How They Did It PostA “How They Did It Post shines light on how successful people or groups achieved amazing results These posts are great because you reveal “the secret behind their success and show your reader how they can achieve similar results The How They Did It PostHow They Did It Post HeadlineHere are the three elements to include in your “How They Did It Post headline The successful people or organization you re going to focus on Good Example “Fast Growing Startups or “World s Most Successful Bodybuilders The number of people or organizations you ll cover Good Example “ Fast Growing Startups or “ of the World s Most Successful Bodybuilders What the reader will learn from your post Good Example “What These Fast Growing Startups Can Teach You About Email Marketing or “ of the World s Most Successful Bodybuilders Reveal Their Post Workout Regimen How They Did It Post IntroOverview of the opportunityHere s where you emphasize that there s lots of opportunity for success in this area assuming you know how to do it Example “We ve all heard stories about “Unicorn startups that explode onto the scene with millions of users But what you may not know is that every startup has the potential for this type of growth That is if they leverage email marketing the right way Emphasize that certain people and groups excel where others failThis paints a clear picture that there s a right way and a wrong way to approach things Example “Unfortunately not all startups go from “ guys in a garage to “ people in a San Francisco loft office overnight In fact according to Bloomberg of startups fail within the first months But not everyone struggles Startups like Uber have defied the odds and exceeded all expectations of reasonable growth The question is how can you avoid failing and emulate the growth of Silicon Valley s hottest startups Show your reader that you ll reveal the secret to their successFinally promise them that you ll show them the path to success based on real world examples Example In this post I m going to show you how the most successful startups in the world ーlike Slack Spotify and Uber ーleverage email marketing to grow their companies in record time Strategies SectionNow it s time to outline the strategies they used to achieve their impressive results Brief overview of the person or group s successOutline a few statistics to prove this person or group is a super successful outlier This will motivate your reader to learn how they achieved these impressive results Example “Airbnb started in as three guys that wanted to rent out their living room to travelers Today Airbnb hosts one million guests per night Not to mention a valuation of billion dollars Their unique approachOutline what they do that s unique or different Example “Like any massive success story there are hundreds of factors that led to Airbnb s success But one of the most important is Airbnb s approach to email marketing Instead of boring newsletters or “one size fits all email blasts Airbnb tailors their emails to what you re interested in Why it worksExample “Here s why this approach works so well In sharp contrast to sending a off coupon to people that abandon shopping carts Airbnb is sending you more information on that city That way you can make a decision that s right for you In Airbnb parlance this soft sell is known as “inspiration How to apply itExample “Here s how you can apply this approach to your email marketing First laser target your emails Most email service providers like Aweber and InfusionSoft allow you to send emails based on behavior For example if someone clicks on a link in an email about low carb desserts make sure that the next email they get is about low carb recipes or meal plans… How They Did It Post ConclusionYou ve given your audience a ton of actionable tips based on real world examples Now it s time to encourage them to take action Re iterate that these tips are backed by actual experienceRemind your readers one last time that your advice is unique and battle tested in the real world Example “That s how insanely successful startups use email marketing to get more users and customers The best part about using their approach is that it s not based on theory it s proven to work in the real world Encourage your reader to take actionPush the reader to use your advice and make a public commitment by leaving a comment Example “Now that you ve seen how well these email marketing tips work it s time to carve out some time to put at least one of these tips into practice soon Also which of the approaches are you most excited to try first Let me know by leaving a quick comment below The Myth DebunkerOur last blog template is “The Myth Debunker Why does this template work so well Two reasons First when you dispel common myths you drum up controversy Controversy pushes people that agree and disagree with you to share your content The Myth DebunkerAlso when you round up a bunch of “best practices and prove that they re myths you show off your knowledge and expertise The Myth Debunker TitleYou have two options with your Myth Debunker title Highlight a single myth “The Myth Debunked Plus More Myths That Drive Me Nuts OrOutline the number and type of myths you re going to cover Myths That Every Should KnowExample “ SEO Myths That Every Online Business Owner Needs to Know The Myth Debunker IntroLike the other blog post templates we covered in this guide the goal of your Myth Debunker intro is to grab your reader s attention Specifically you want to let them know they re about to learn the truth about your topic Attention grabberYour first few lines should grab your reader s attention Specifically highlight one common myth in your industry Example “If you think that SEO is as simple as publishing great content on a regular basis then I ve got news for you that advice is completely wrong Pro Tip Don t be afraid to show some emotion here Let your reader know that these myths really get under your skin This will help you form an emotional bond that turns your “reader into a “follower Promise to show your reader the real dealPreview what s coming next Also highlight the fact that your post will be based on data…not hunches or opinions Good Example “In today s post I m going to show you the TRUTH about SEO Not only will I reveal the most common SEO myths on the planet but I ll show you new data from industry studies that can help you get on the right track Myths SectionHere s where you highlight and break down common myths in your space Background on the mythGive your reader context on how this myth came to be Example “Back in the early days of blogging and SEO publishing content on a regular basis did work Which is why this approach to content creation got so popular Data or case studyNow it s time to show your reader why this concept is a myth…and prove it with data Example “However fresh content isn t as effective as it used to be The main reason There s more content out there than ever before So to grow your blog today you can t just publish a bunch of content You need to publish epic stuff like in depth case studies and infographics In fact I grew my blog to over visitors per month with only total pieces of blog content Why the myth is a mythYou ve shown them the evidence Now it s time to explain why the myth is a myth Example “How did I grow my blog with posts while other blogs struggled to take off Here s the explanation… What to do insteadExample “So if you re looking for an alternative to publishing a new post every week here s the approach that I recommend trying out… The Myth Buster ConclusionRecap of the most surprising mythsExample “There you have it SEO and blogging myths You may not have realized that publishing content on a regular basis doesn t work like it used to Reiterate that you showed them the truth with data Example “But as you saw content marketing is now more about quality Not quantity Call to actionExample “Now I want to turn it over to you Which of these myths did you find most surprising Repurposing ContentWhat Is Repurposing Content Repurposing content also known as “content recycling is the practice of reusing all or elements of existing content in order to expand that content s reach Repurposed content is typically transformed into a new format for example turning a blog post into an infographic Why Is Content Repurposing Important The benefit of repurposing content is that it makes content MUCH easier to scale In other words you don t need to write every post shoot every video and design every infographic from scratch Instead you can use a piece of new content as the basis for posts videos social media posts webinars and more Repurpose content into several types of contentAnother cool thing about content repurposing is that it allows your content to get in front of a completely new audience For example originally I published this on page SEO guide in Backlinko On page SEO GuideAnd about two years ago I realized that this content would be PERFECT as the basis for a YouTube video So I created this video based on the material that I covered in my guide I made a few tweaks here and there But for the most part this video was a video version of my guide Despite being recycled content that video has done really well In fact it has over k views to date On page SEO Video viewsQuestion is How do you actually repurpose your content Well that s what we re going to cover next Best PracticesFind Evergreen Content PiecesYour first step is to find content on your site that s ripe for repurposing In general I recommend that content marketers focus almost of their efforts on Evergreen Content And one of the reasons for that is that evergreen content is PERFECT for repurposing I ll explain…Let s say that you publish a new post about an announcement that Apple just made Well by the time you turn that post into another format that announcement is yesterday s news On the other hand if you published an evergreen post like the best ways to clean an iPhone you have plenty of time to repurpose that post multiple times If you don t publish evergreen content on your site no worries All you need to do is find the posts from your site that ARE evergreen Then use repurpose those old blog posts into new formats Here are a few ways to find content that s ripe for repurposing Google Analytics Look at your “landing pages report in Google Analytics Google Analytics Landing pages reportThis report shows you pages that bring in the most traffic Which means people are LOVING your content And there are probably other people on other platforms that would be interested in checking it out YouTube Analytics This is the same approach but with the YouTube Studio Find videos that have done well…and turn them into podcast episodes or blog posts YouTube Analytics Top videosPost By Post Go through your blog feed one by one and jot down any that are still relevant today In some cases you might have to update the content before you repurpose it which is perfectly OK For example in our guide to the Google Search Console we had a few screenshots and tips that needed updating Tip that needs updatingSo if I wanted to do a podcast episode based on this guide I d make sure to update the post first Adapt the Content To Each FormatYour repurposed content needs to be match for the format you re using Which takes work Reciting a blog post in front of a camera will technically result in a video But it s going to be super boring On the other hand using an article as the basis of a video could totally work Especially if you added sound effects transitions and other features to make the episode work well for video And it s the same for audio slide decks infographics white papers case studies …or any other format that you re working with If you want the repurposed content to work it needs to be adapted to each format Let s see how this works with an example In we published a very popular search engine ranking factors industry study Backlinko Search engine rankingAround the same time I started doing more and more speaking engagements So instead of creating a presentation from scratch I used the results of our study as the basis for a keynote Search Engine Ranking study as a keynoteObviously walking an audience through a bunch of results would put people to sleep So I made sure to tweak the content so that it would work as a presentation Specifically I told a few personal stories Personal story in a keynoteAnd added a few jokes to lighten things up Joke in a keynote Jokes that would have been totally out of place in the original report And because I adapted the content to the live presentation format people really enjoyed my talks Let s take a look at one more example…One of our most popular posts over the last year or so has been this SEO checklist Backlinko SEO ChecklistAnd I knew that it would also work really well as a YouTube video But I also knew that this content would need A LOT of adapting to this new format Why Well the original post had around total steps SEO Checklist ContentThat s way too much to cover in a single video Plus a lot of the steps like setting up the Google Search Console would be super boring to watch on video So instead of just reading the post as is I used bits and pieces from the checklist for the video For example I covered some of the technical stuff from the beginning of the post as quickly as I could That way I could quickly jump into more interesting material like keyword research SEO checklist video Keyword researchI also added some exclusive content to the video For example I included a handful of funny moments that tend to work well on YouTube SEO checklist video Funny momentsAll of these tweaks took about hours Much longer than just reading my post in front of a camera But a whole lot less time than creating a video script from scratch Looking back on it I m really glad that I put in the extra time because the video has gathered over K views up to date SEO checklist video ViewsSplit Up Content Into PiecesYou can also repurpose content by breaking it up into smaller pieces Then share those smaller bits of content on social media For example I published this in depth video on YouTube that showed people how to get more views on YouTube Long videos can work well on YouTube But on most other social media platforms like Twitter and Facebook people want short posts videos and tweets So I made a short clip that featured the best tip from that video And shared that clip as a LinkedIn video post LinkedIn video Post shareYou can do the same thing with keynote presentations long form blog posts podcast interviews and more The big idea here is that you probably have LOTS of bite sized pieces of content inside of your long form stuff All you need to do is feature the best bits and pieces on social media Go VisualIn my experience the easiest way to repurpose your content is to make your existing content visual Unless you re a YouTuber or professional graphic designer most of your old content is probably text based blog content If so you re sitting on an untapped goldmine of visual content For example my friend Larry Kim and I teamed up to create this infographic Boost organic CTR infographicFortunately we didn t need to create the content for this infographic from scratch Both of us had published a ton of high quality content about click through rate before Brian and Larry CTR contentSo it was just a matter of adapting our most actionable tips into this new format Reuse Bits and Pieces Across ContentA lot of people make the mistake of thinking “Once I talk about something once I can never talk about it again Fortunately that s not true You can absolutely cover the same tip technique strategy or approach multiple times across different pieces of content Even if that content uses the same format For example in this list post I mention that you can use visual content to build backlinks to your site Actionable SEO tips Evergreen contentAnd when I was working on another list post about SEO a few years later I knew that this strategy still worked So I covered that strategy in that post too Visual content mention in another Backlinko postNote that I didn t just say the same exact thing again I added a new spin on the technique with a different example Obviously you don t want to use this strategy for every post Otherwise your audience is going to get sick of hearing the same tips over and over again But there s nothing wrong with using the same techniques in multiple posts…especially if you change things up with some added commentary or a new example Repurpose Content For Guest PostsContent repurposing is an awesome way to scale up guest posting To be clear I m not saying that you should rehash the same exact content as a guest post That s only going to burn bridges with other blogs in your niche Instead you want to take an existing strategy that you ve talked about and use that as the foundation for your guest post As long as your content is unique and includes new examples and perspectives most bloggers will be HAPPY to publish your guest post on their site For example I first talked about The Skyscraper Technique on my blog years ago Backlinko Skyscraper Technique post from So when Pat Flynn invited me to write a guest post about link building I knew that I HAD to feature The Skyscraper Technique Now If I just rewrote my original post Pat would have thrown my guest post back in my face And for good reason Instead I covered The Skyscraper Technique in a completely new way First off I wrote about words that covered what type of link building is effective SPI Backlinko guest post focus on authority link buildingI also added a bunch of extra examples and case studies that didn t make their way into my original article SPI Backlinko guest post extra examplesI even outlined a few bonus tips and strategies that I ve never written about before SPI Backlinko guest post bonus tipsEven though both posts were about The Skyscraper Technique they turned out to be completely different pieces of content Skyscraper Technique and SPI guest post side by sideWhich is one of the main reasons that my guest post was so well received Republish Your Existing ContentThe easiest way to repurpose your content is to straight up republish it on blogging platforms like LinkedIn Articles and Medium com In my experience this doesn t work as well as writing something new or tweaking your existing content After all it s duplicate content But republishing also known as “content syndication is an easy way to get some extra eyeballs on your content To give you a real life example I re published one of our posts as a LinkedIn article Content republished as LinkedIn articleAnd it generated a fair amount of comments and views LinkedIn article Views and commentsThe entire process took about seconds So considering the time and effort it took I ll consider that a win	2022-03-15 07:43:02
海外TECH	DEV Community	How to use 'not equal' operator in Python?	https://dev.to/hrishikesh1990/how-to-use-not-equal-operator-in-python-2jmp	How to use x not equal x operator in Python In this tutorial we learn how to use the not equal operator in Python This is one of the many comparison operators in Python like greater than less than equal to etc We can use them with conditional statements like if if else while do while etc Table of contentsWhat does the not equal operator do in Python Syntax of the not equal operator in PythonUsing the not equal operatorUsing not equal operator for comparisonUsing not equal operator with if statementUsing not equal operator with while loopClosing thoughts What does the not equal operator do in python The not equal is a comparison operator used to check if the first variable is not equal to the second variable It has two return values If the variables are not equal it returns TRUE otherwise FALSE Both value and data type of the variables are considered while returning TRUE or FALSE Syntax of the not equal operatorThe not equal operator can be written in two ways lt gt Removed in Python but was widely used in Python It was taken from Python s predecessor ABC programming language It caused a lot of syntax error and therefore was removed Syntax a lt gt b More commonly used because it is supported in both Python and Python Syntax a bSome fonts might change to ≠ does not really mean anything Using not equal operatorWhile using not equal operator it is important to make sure what the data type of the variables is For example below you can see two variables with integer value Input a b if a b print a is not equal to b elseprint a is equal to b Since a and b are equal the condition is FALSE and the block of code will be skipped and the else block of code will be executed Output a is equal to bNow in another case if both variables have the value but have different data types One is an integer and the other is a string a b if a b print a is not equal to b elseprint a is equal to b This time a has integer value while b has string value Both variables are not equal therefore satisfying the condition Hence the block of code is executed Output a is equal to b Using not equal operator for comparisonThe not equal operator can be used to compare variables If the variables are not equal it will print TRUE and if the variables are equal it will print FALSE Input a b c print a b print a c Output FALSETRUESince a and b are equal a b is FALSE and a and c are not equal a c is TRUE We can also use the not equal operator to compare more than two variables at the same time Input a b c if a b and c print a is not equal to both b and c The block of code will be executed as a is not equal to both b and c If a was equal to either b or c then the block of code would not have run Output a is not equal to both b and c Another Example a b c if a b or c print all three variables are not equal Here the block of code will be executed if either b or c is not equal to a Output all three variables are not equal Using not equal operator with if statementThe not equal operator is used with the IF statement as a condition If the condition is satisfied the block of code is executed otherwise the block of code is skipped Input a if a print a is an odd number Since the remainder of the variable when divided by is not equal to it satisfies the if condition and the block of code are executed Output is an odd number Using not equal operator with while loopThe not equal operator is used with the while loop as a condition The block of code will be executed until the condition is TRUE Input a while a print a a Since the variable is not equal to the loop will continue till a is equal to Output Closing thoughtsWe have learnt how to use the not equal operator in Python It returns boolean values opposite to the equal operator The data type of the variable is also considered while using this operator Python also has other comparison operators like equal greater than less than etc	2022-03-15 07:40:30
海外TECH	DEV Community	How I finally understood what Encapsulation is	https://dev.to/chrisvasqm/how-i-finally-understood-encapsulation-i9m	How I finally understood what Encapsulation is Banner image from Mackenzie Child on Dribbble The IntroAs I m struggling to sleep today here goes my attempt to try help out anyone out there who s struggling to understand the concept of Encapsulation The WhatBut before we dive in let s see what our good old friend Wikipedia defines it as In object oriented programming encapsulation refers to the bundling of data with the methods that operate on that data or the restricting of direct access to some of an object s componentsPerfect Now that s it for today everyone thanks for reading this post Just kidding Let s start with an idea Imagine we are going to design a code that would represent a Stopwatch now you re probably guessing why I chose Mackenzie s illustration aren t you I want you to picture it in your head If you can t do it don t worry Here you go Notice how we interact with the Stopwatch It has button that we can click in order to get it started running That right there tells us what is the behavior of the Stopwatch or the possible actions we can do with it The HowSo in code that would look like this class Stopwatch fun click Nothing going on here Keep reading Now we start adding implementation details to this Stopwatch For the sake of simplicity let s just display a message in the console In case you didn t notice already I m using Kotlin for this example but you can get this to work on any other language you prefer some way or another But I will leave that up to you So the first thing we are going to add to our click method is fun click println Started Stopwatch If we run this code in our main function we would get the message on the console fun main args Array lt String gt val stopwatch StopWatch stopwatch click Awesome But what would happen if we call the click method multiple times We would get the same message but that s not the right way to do it We would like the Stopwatch to be stopped paused if we click it a second time and then resumed restarted if we click it a third time How can we do that Well we would need a second piece of the puzzle We already have behavior so we would need state A way to save some data related to the Stopwatch Let s do that class StopWatch private var isRunning Boolean false fun click println Started Stopwatch By adding a Boolean variable we can store and change that value inside of our click method and change the behavior depending on whether the isRunning boolean value is set to true or false Now notice how we prefixed the definition of this field property with the keyword private That s interesting if something is private then that means that it can also be public right That s correct Now why did I do that That is how we can apply Encapsulation finally took us long enough to get there But let s keep that little word in our background and let s continue with the Stopwatch implementation Here s how I would change the click method fun click if isRunning isRunning false println Stopped else isRunning true println Started Now if we call the click method twice we will see the messagesStartedStoppedHooray But what if we do it three times StartedStoppedStartedWe are still good don t worry The WhyNow how about you try something else with the stopwatch object Check out what the IDE shows if you type exactly stopwatch What are all the options you have The first one would be the click method we implemented and then there s a lot of others weird stuff But focus on how there s nothing that mentions the isRunning property No one else knows about it except you and everyone else reading this post But that s the beauty of Encapsulation You can design your objects to be boring and predictable It doesn t sound interesting or exciting right now but trust me it will once you get your hands into some nightmare code The GoodbyeThat s it for now I will try to come up with other ideas and make it into a Series of posts This one came to me after remembering a good old post I wrote just a few years ago How I finally understood what a class is which you might wanna checkout as well or recommend it to a friend if they are also struggling as we all do in this difficult times Without more to say have a good one and stay safe	2022-03-15 07:27:03
海外TECH	DEV Community	How to Kickstart a Career in Tech	https://dev.to/abdrzqsalihu/how-to-kickstart-a-career-in-tech-2mj5	How to Kickstart a Career in TechA career in tech is a career without boundaries From web development to product design to project management to app development the range of job roles and opportunities in the tech ecosystem is huge You might think you re not good enough to have a career in tech but give yourself a chance You can do it The truth is you don t have to be a genius to work in technology And in this article I ll explain how you can kickstart your own career in tech Do Your Researchtech that require certain skills In order to discover the right role for yourself you need to do some research You can start by researching the major areas in tech below Web DevelopmentUI UX DesigningMobile DevelopmentProduct DesignProduct ManagementTechnical WritingData ScienceAfter reading through the resources listed above you will have a better idea of the major areas in tech With this knowledge you can go ahead and explore the area that you found most interesting You can either do this online using your favourite search engine or by asking someone in tech if you know any If you decide to follow the search engine route ask questions targeted at what you want to discover For instance if you want to learn about the benefits of technical writing your question should follow this format What are the benefits of becoming a technical writer If you want to know about the skills required to be a Data Scientist then your question should follow this format What do I need to know to become a data scientist or How do I become a data scientist To be honest it is almost impossible to not find information about the different areas in technology online If you decide to ask someone in tech always be polite and go straight to the point Instead of saying Hi and waiting for the person to respond before asking your question you can follow this format Hi Abdulrazaq my name is Obansa and I have been researching different career paths in tech I have read different articles online but I wanted to also hear your opinion as well How did you know web development was the right career for you I d totally understand if you can t respond because of your busy schedule but I will be glad if you do You might think that this was a pretty long message but it covered the most important things your name what you need the research you ve done already and that you understand that you are not entitled to the person s time Decide Which Path to TakeAfter carrying out the necessary research you need to take a moment and decide on the tech career path you want to pursue Perhaps you ve read about product design but you ve never had an eye for designing or using colours effectively Then maybe you also heard about program management and it made you excited because you ve always loved managing people or events And maybe your friend in tech also told you about the benefits of being a web developer and you were impressed But you are not sure yet which tech role to pursue because they all sound good Here are some tips for things to think about when trying to make this decision Think about your current transferrable skillsBefore you decided to kickstart a career in tech you were mostly doing something else that you found interesting Let s assume you loved painting Anyone who loves to paint understands a lot about colours so that means the product or UI UX design might be a good fit for you The goal here is to try to connect your current skill or hobbies to your proposed tech career path Just get started no matter how that looksChoosing an initial tech career path doesn t mean that s what your career will always be about My point is it is totally fine to start out as a technical writer and switch to mobile development later For instance I started out as an android developer but eventually switched to web development So go ahead and get your feet wet before you narrow down to exactly what you want Go for passion but be practical tooIt is important to know that choosing to pursue a certain tech role because you are passionate about it is great But it s also ok to choose a role because you believe the opportunities are better even if you are not very passionate about it So I d recommend that you do a mixture of both choose something you will enjoy doing and become so good that you get tons of opportunities Find Tools amp Resources OnlineRemember how I said it is almost impossible not to find resources about tech online Yes I wasn t joking It s so amazing that you can also find really insightful resources to kickstart your career in tech for free For instance freeCodeCamp is a platform that empowers people from all over the world to learn how to code for free I personally used it while learning how to code and it was one of the best resources To find these tools and resources search for them on Google by using keywords and phrases like where can I learn how to be a insert tech role for free If you have the funds to acquire paid tools and resources go for it If you prefer one on one sessions with a tutor then you can pay for that too Simply put finding the resource is not an issue Choosing the right resource is the key thing here So how do you choose the right project I ll tell you First think about your preferred way of learning For example do you prefer reading or watching videos After choosing your preferred learning format make sure you choose a resource that has some structure By structure I mean a plan or curriculum that will educate you about the necessary skills step by step until you understand Ask questions or read reviews about the resource Do a quick test run to see if this resource is the right one for you Does it have the right format good examples pictures and so on This is very important because choosing the wrong resource or tool might make you give up easily because you won t enjoy the process or understand what you are trying to learn Just Start LearningThe secret to getting ahead is getting started Mark TwainYes I had to share Mark Twain s quote because it is something we all need to remember when we are about to take up a new challenge Deciding to kickstart a career in tech is great but putting in the necessary work to learn is even greater Think about it this way you did your research about different roles in tech you chose your preferred tech career path and you found the right learning resources But now you don t want to put in the work and learn No You didn t spend all that time and effort to give up at the most important point You have to start learning Set up a schedule that works for you For instance learning for at least minutes or hour every day If you have more time then spend more time learning Your growth will be tremendous Build projectsOnce you have a good foundation of knowledge start building basic projects Most people think they need to know everything about a particular programming language or tool before they start building a project But most times this only results in watching tutorials for months The truth is that building projects let you improve your coding skills in ways you can t imagine It also gives you something to show off in interviews when you are telling your interviewers about your tech skills Here s a list of beginner friendly projects ideas Simple App Ideas to Learn Android Programming With Tutorials Project ideas to help you improve your coding skillsUX Design Projects for Beginners Interesting Web Development Project Ideas For Beginners Product Design ideas in Websites To Find Front End Projects For Your Portfolio How to find blog content ideas effortlessly Start writingMost people think you have to be super smart to start writing and sharing knowledge But I completely disagree As much as we write to share knowledge we also write to document what we ve learned Our brains don t have the capacity to remember everything we ve learned so writing it down on your blog will serve as a reference point for you in the future It can also help someone who is also trying to understand that concept you just learned In my case I created my blog with Hashnode because it is super fast has a strong community and allows you to map the blog to your domain I d recommend you use the same platform for creating your first blog Writing is a great way to digest and process the information you take in It gives you access to so many opportunities and can also help you make your mark in the tech ecosystem Writing changed my life and I believe it will be of great help to you and your tech career Start blogging now Stay consistentThis is the most important step in kick starting a career in tech It s highly unlikely you ll achieve great things if you re not consistently trying to improve on your chosen tech skill Consistency forms habits that become almost second nature So if you code or design for at least minutes every day for a month you will become better and better It is not compulsory to stick with the minutes scenario above just find out what works for you and be very consistent Only then will the sky be your limit SummaryKickstarting a career in tech is definitely doable if you follow these steps And I strongly encourage you to try because of the diverse opportunities that come with it Anybody who is willing to learn can start a career in tech with or without any formal knowledge from school Just go ahead and start Yes it may not be really easy but there are so many supportive tech communities willing to help you through I hope you learned a thing or two from this article If you have any questions feel free to send me a DM on Twitter and I ll be happy to answer every single one	2022-03-15 07:14:27
海外TECH	CodeProject Latest Articles	NewtonPlus - A Fast Big Number Square Root Function	https://www.codeproject.com/Articles/5321399/NewtonPlus-A-Fast-Big-Number-Square-Root-Function	function	2022-03-15 07:04:00
海外科学	NYT > Science	Inside the High-Stakes Race to Test the Covid Tests	https://www.nytimes.com/2022/03/15/health/covid-testing-variants-emory.html	diagnostics	2022-03-15 07:02:50
金融	RSS FILE - 日本証券業協会	個人情報の苦情処理に関する実績報告	https://www.jsda.or.jp/shiryoshitsu/toukei/kojn_kujyou.html	個人情報	2022-03-15 09:00:00
金融	ニッセイ基礎研究所	今週のレポート・コラムまとめ【3/8～3/14】：なぜウクライナ侵攻を予想できなかったのか？－読み違えはロシア側にも	https://www.nli-research.co.jp/topics_detail1/id=70524?site=nli		2022-03-15 16:50:50
金融	ニッセイ基礎研究所	欧州経済見通し－ロシアのウクライナ侵攻で環境が一変	https://www.nli-research.co.jp/topics_detail1/id=70525?site=nli	nbsp本稿では、メインシナリオとして、ロシアとの関係において現時点で公表されている経済・金融制裁や「REPowerEU」といったエネルギー政策を前提に、欧州経済が耐えられる形でエネルギー輸入を含むロシアとの国際取引が減少することを想定している。	2022-03-15 16:13:57
海外ニュース	Japan Times latest articles	China faces mounting challenges amid wealth gap and other social issues	https://www.japantimes.co.jp/opinion/2022/03/15/commentary/world-commentary/china-wealth-gap/	ethnic	2022-03-15 16:27:40
ニュース	BBC News - Home	Ukraine war: West made terrible mistake after Crimea - PM	https://www.bbc.co.uk/news/uk-60745961?at_medium=RSS&at_campaign=KARANGA	putin	2022-03-15 07:56:01
ニュース	BBC News - Home	UK wage growth trails rising cost of living	https://www.bbc.co.uk/news/business-60734392?at_medium=RSS&at_campaign=KARANGA	levels	2022-03-15 07:49:59
ニュース	BBC News - Home	Covid: Decision on Scotland's final restrictions and UK travel rules to end	https://www.bbc.co.uk/news/uk-60741863?at_medium=RSS&at_campaign=KARANGA	coronavirus	2022-03-15 07:49:32
ニュース	BBC News - Home	China: Businesses shut as officials widen Covid lockdowns	https://www.bbc.co.uk/news/world-asia-china-60703301?at_medium=RSS&at_campaign=KARANGA	foxconn	2022-03-15 07:36:45
ニュース	BBC News - Home	Norrie into last 16 at Indian Wells but Evans beaten by Nadal	https://www.bbc.co.uk/sport/tennis/60742864?at_medium=RSS&at_campaign=KARANGA	nadal	2022-03-15 07:48:19
ビジネス	ダイヤモンド・オンライン - 新着記事	IT投資家、物語の「どんでん返し」に要注意 - WSJ発	https://diamond.jp/articles/-/299237	要注意	2022-03-15 16:04:00
北海道	北海道新聞	足立美術館、１９年連続１位　米誌の日本庭園ランキング	https://www.hokkaido-np.co.jp/article/657113/	日本庭園	2022-03-15 16:12:00
北海道	北海道新聞	道南在住の１２４人コロナ感染　函館で新規クラスター５件	https://www.hokkaido-np.co.jp/article/657112/	新型コロナウイルス	2022-03-15 16:10:33
ビジネス	東洋経済オンライン	ウクライナ発｢エネルギー危機｣に身構える中国 ｢供給と価格の安定守る｣と政府が決意表明 | 「財新」中国Biz＆Tech | 東洋経済オンライン	https://toyokeizai.net/articles/-/538523?utm_source=rss&utm_medium=http&utm_campaign=link_back	biztech	2022-03-15 16:30:00
マーケティング	MarkeZine	イルグルム、2022年4月より「アドエビス シンク」を提供開始　計測データの自動取得などを可能に	http://markezine.jp/article/detail/38538	提供開始	2022-03-15 16:30:00
マーケティング	MarkeZine	ECとの連携機能やエージェンシー向けの機能を搭載　サイトコアが「Sitecore Send」の提供へ	http://markezine.jp/article/detail/38588	sitecoresend	2022-03-15 16:15:00
IT	週刊アスキー	現実と夢世界で捜査するADV『AI: ソムニウムファイル ニルヴァーナ イニシアチブ』のゲームシステム情報が公開	https://weekly.ascii.jp/elem/000/004/086/4086203/	発売日	2022-03-15 16:25:00
マーケティング	AdverTimes	三井不動産レジデンシャルサービス、DX戦略推進部を新設（22年4月1日付）	https://www.advertimes.com/20220315/article379245/	三井不動産レジデンシャル	2022-03-15 08:00:36
マーケティング	AdverTimes	串カツ田中、マーケティング部を廃止（22年3月15日付）	https://www.advertimes.com/20220315/article379236/	串カツ田中	2022-03-15 07:05:31